1.To increase student knowledge of theories and practices dealing with business issues.

2.To develop an understanding of marketing decision through analysis and presentation of real-world cases.

3.To provide an opportunity to improve oral skills through discussion and presentation of article critiques and case analyses.


This course wants to teach students the theory of strategic trade policies and newly development industrial theories.
The goal of this course is to cultivate the students with the basic accomplishment of social care and world citizenship (社會關懷與世界公民責任) and contemporary thinking and international perspective (當代思維與國際視野).
1. To develop an understanding of the terminology and concepts of service marketing.

2. To obtain a knowledge of service marketing thought through critical review of articles from current literature.

3. To develop an understanding of service marketing situations through analysis and presentation of real-world cases.

4. To provide an opportunity to improve oral skills through discussion and presentation of article critiques and case analyses.

1. Provide diversified topics to graduate students
2. Interact with faculty in specific areas
3. Develop research interests
4. Improve the ability to applied foreign language
5. Create the initiative to learn and the motivation to innovate
6. Endow the ability to learn and solve the problems of the business
為培育有潛力之學生具備教學輔導、人際溝通、學習團體(study group)領導、數位課程開發與教材教案編撰等實務能力,並提供課程分流之學術型學生教學實習之場域,使其得以在授課教師指導下擔任學習型兼任教學助理,進行教學實務與教學技巧演練,具體提升修課學生之綜合性學習成效。
凡擔任本校學習型兼任教學助理之學生均需修習本課程,並依時限完成下列事項:
(1)繳交「實習指導同意書」至開課單位。
(2)配合校內選課時程,於加退選期間自行完成課程加選作業。
(3)本校所舉辦之「學習型兼任教學助理」培訓課程。
(4)期末繳交學習成果報告。
1. To cultivate the graduate students the capability to comment on the seminar paper
2. To cultivate the graduate students the capability to innovate new business model.
3. To cultivate the graduate students the capability to find the interesting issues from the empirical study.
This course is to cultivate students with the skill of analyzing the behavior and strategy of firms and the associate welfare.
The goal of this course is to cultivate the students with the basic accomplishment of humanities and professional ethics(人文素養與專業倫理)and contemporary thinking and international perspective (當代思維與國際視野).
This course will review basic calculas for the analysis of Industrial Economics
本課程的主要教學目標是要讓學生學會在商管及經濟領域方面的實證計量分析工具,以取得作實證研究的基本能力.

1. To develop an understanding of the terminology and concepts of global business.

2. To obtain a knowledge of global business and management thought through critical review of articles from current marketing literature.

3. To develop an understanding of global management situations through analysis and presentation of real-world cases.

4. To provide an opportunity to improve oral skills through discussion and presentation of article critiques and case analyses.